Spontaneity, naturalness, and routine are the main features of lifestyle photography. It is talking about everyday life. Capture people in a real-life scene or social events with the goal to tell a story in an artistic manner is how I understand Lifestyle photography.
The key is being able to evoke feelings through the image. Showing real life, real emotions and the most natural actions such as cooking, playing, getting fit, working or having fun.
Lifestyle photography can be used in several commercial uses to transmit a brand image or the identity of a corporate and even to communicate the values of service nowadays with the social networks that we use every single day the image is essential to communicate the value of a brand.
Get in touch for collaborations or any request!